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Dr. Tracy Latz, M.D. and Dr. Marion Ross, Ph.D. (The Shift Doctors) are available for seminars and speaking engagements on the topics of integrative medicine, personal transformation, esoteric studies, spiritual growth, color and sound healing, energy medicine, emotional freedom technique, and sacred energy centers.

Archive for Business Shift – Page 2

Jay Conrad Levinson Speaks: Guerrilla Effectiveness

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Monday, April 25th, 2011

-Our guest blogger- Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He is currently collaborating with The Shift Doctors (Tracy Latz, M.D. and Marion Ross, Ph.D.) on a book designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com

Guerrilla Effectiveness

There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. They are well aware of the power and omnipresence of the 80/20 rule and have probably read Richard Koch’s book, “The 80/20 Principle” because even its subtitle — “The Secret of Achieving More with Less” — is guerrilla through and through. It dramatically emphasizes the effectiveness that can be gained by simplicity. Read More→

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Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD

Tags : 80/20 Rule, Effectiveness, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., Marketing, shift your life, The Shift Doctors, Tracy Latz M.D.

Jay Conrad Levinson Speaks: Guerrilla Direct Response

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Monday, April 18th, 2011

Guerrilla Direct Response

Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. The first is geared to obtain orders right here and right now. The second is geared to obtain orders eventually. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers, it’s when you initiate direct marketing that you first taste blood. Read More→

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Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD

Tags : Direct Marketing, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., shift your life, The Shift Doctors, Tracy Latz M.D.

Jay Conrad Levinson Speaks: Guerrilla Reality

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Monday, April 11th, 2011

Guerrilla Reality

Marketing is a waste of money and time if you’re not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that’s a major problem, but to guerrilla marketers, it’s an inviting opportunity to stand apart from the competition. Read More→

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Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD

Tags : Business Reality, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., shift your life, The Shift Doctors, Tracy Latz M.D.

Jay Conrad Levinson Speaks: Guerrilla Caring

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Monday, March 28th, 2011

Guerrilla Caring

All business owners care about their customers, but guerrilla marketers prove they care. Here are twenty ways that they prove it.

It’s very easy to care about your customers, but unless you take steps to show them that you care, they might be wooed away by a competitor. Your marketing can say all the right words and tell customers how important they are to you. But you’ve got to prove your dedication to customers — and prospects — by taking concrete steps beyond mere words. Read More→

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Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD

Tags : Caring in Business, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., shift your life, The Shift Doctors, Tracy Latz M.D.