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Archive for Business Shift

Jay Conrad Levinson Speaks: What Do People Want Online?

By Shift Doctors · Comments (0)
Monday, May 16th, 2011

-Our guest blogger- Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He is currently collaborating with The Shift Doctors (Tracy Latz, M.D. and Marion Ross, Ph.D.) on a book designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com

What Do People Want Online?

It’s not what you think it is. Instead, it’s wanting to accomplish something.

What people want online is a question guerrillas ask themselves a lot. Whether it’s for fun or work or something else, understanding a consumer’s motives once he or she logs on is a necessity. But the experts don’t seem to agree on what people want. Some folks see the web as a vast, new field for advertising messages, assuming that while people may want to do something else, if we can entice them with flash, we can sort of trick them into paying attention to our products and services.

Guess what. That’s not gonna happen. Read More→

Comments (0)
Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD
Tags : Business Shift, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., Online Marketing, The Shift Doctors, Tracy Latz M.D.

Thoughts on Spiritual Marketing—the Fear of Putting Yourself Out There -by Rue Anne Hass, M.A., EFT Master

By Shift Doctors · Comments (1)
Tuesday, October 12th, 2010

Our guest blogger and EFT Master Rue Anne Hass, M.A., C.CHp. has extensive experience with fibromyalgia, chronic physical and emotional pain, abuse, trauma, and working with the issues that arise in a highly sensitive person. She believes that anyone with a chronic condition probably has a sensitive temperament. She is also very interested in using EFT to transform the “emotional inheritance” that is passed through generations in a family, showing up in our limiting beliefs, behaviors and symptoms. Rue has been in private practice as an Intuitive Mentor/life path coach in Madison, Wisconsin since 1986 using what she describes as “profoundly light-hearted strategies for unsticking stuck stuff.”
A former university teacher, over the years she has sought out broad and deep training in psycho-spiritual philosophy and therapies. From 1974-1981, she was a staff member of the Findhorn Foundation, an international center for spiritual and holistic education in Scotland. Find out more about Rue at www.IntuitiveMentoring.com

Most marketing is based on lack and the human sense of unworthiness. We can feel that the seller is playing on our fears and doubts to get us to buy their product. I feel that myself. Even as I am wrinkling my nose in distaste, I am still reading down that endless page of promises and testimonials about how this product will finally make me feel fulfilled, rich, competent and happy, feeling drawn in against my will.
I suspect too that if we could float down inside the marketer, him or herself, we might find an echo of the same presupposition: I need something outside my self, like the approval of lots of people, and material evidence of my success in the world, like lots of people buying my product, to feel good about myself.
So the first step in “spiritual marketing” is to go inside ourselves, with love and acceptance, to learn how to hold our own sense of lack and unworthiness in a deeper, more whole way. Read More→

Comments (1)
Categories : Articles, Body/Mind/Spirit, Business Shift, EFT, Energy Medicine, Holistic Healing, Inspiration, Law of Attraction, Marion Ross PhD, Mind Body Spirit, Personal Transformation, Self Growth, Self-Help, The Shift Doctors, Tracy Latz MD
Tags : Business Shift, EFT, Energy Medicine, Law of Attraction, Marion Ross Ph.D, Rue Anne Hass, shift your life, Spiritual Marketing, The Shift Doctors, Tracy Latz M.D.

A Silver Lining to Unemployment or a Job Break?

By Shift Doctors · Comments (2)
Wednesday, July 28th, 2010

One of the benefits of being unemployed is finally having the time to become acquainted with who you really are… your True Essence without the mask of the role of the job you perform. We have become a society in which we avoid looking within to see who we really are. We have seemingly perfected the art of distraction. Where there was once a place in our heart as young children where we lived in wonderment and a sense of connection to everything and everyone, we now live in a perpetual state of distraction with the advent of technology such as computers, the internet, television, movies, video games, and telephones. Rarely does anyone ever sit in stillness. Read More→

Comments (2)
Categories : Articles, Body/Mind/Spirit, Business Shift, Consciousness, Inspiration, Law of Attraction, Marion Ross PhD, Meditation, Metaphysical, Mind Body Spirit, Personal Transformation, Self Growth, Self-Help, The Shift Doctors, Tracy Latz MD
Tags : Business Shift, Job Loss Strategies, Marion Ross Ph.D., Personal Trasformation, shift your life, The Shift Doctors, Tracy Latz M.D., Unemployment, Unemployment Benefits

Tips to Create Change Now: Tip 2

By Shift Doctors · Comments (1)
Wednesday, July 14th, 2010

Tip #2- Take responsibility for everything that goes on in your life. You are the creator of your Life, not a victim.


Whether we are going through personal struggles or trying to come to grips with job loss & the new economy personal evolution is necessary if we are to thrive. If you are living in Western society and not living in the Arctic or the desert note that we live in an ever-changing world, which is moving so fast that we have to be willing to adapt and think out of the box to create differently and leave our old habits and beliefs that no longer serve us behind. We must transition from the caterpillar to the butterfly.

*Check out The Shift Doctors’ books at the Amazon link by clicking here and the Meditation CDs at the digstation link by clicking here

Comments (1)
Categories : Business Shift, Consciousness, Inspiration, Inspired Living, Marion Ross PhD, Personal Transformation, Self Growth, The Shift Doctors, Tracy Latz MD
Tags : Business Shift, Empowerment, Marion Ross Ph.D., shift your life, The Shift Doctors, Tips for Change, Tracy Latz M.D.

Jay Conrad Levinson Speaks: Seven Steps for Creating Successful Marketing

By Shift Doctors · Comments (1)
Monday, July 12th, 2010

- Our guest blogger Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He is currently collaborating with The Shift Doctors (Tracy Latz, M.D. and Marion Ross, Ph.D.) on a book designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com

Seven Steps for Creating Successful Marketing

1. Find the inherent drama within your offering.

After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn’t be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals. Read More→

Comments (1)
Categories : Articles, Business Shift, Marion Ross PhD, The Shift Doctors, Tracy Latz MD
Tags : Business Shift, Guerrilla Marketing, Jay Conrad Levinson, Marion Ross Ph.D., Successful Marketing, The Shift Doctors, Tracy Latz M.D.

Tips to Create Change Now: Tip 1

By Shift Doctors · Comments (17)
Wednesday, July 7th, 2010

Tip 1- Energy follows thought and we create where our energy goes.  The Bow and Arrow Theory.


The Bow and Arrow Theory of Creation is as follows. The bow represents our emotional intention (i.e., anger, resentment, fear, love, compassion). The strength of the emotional intention determines how powerfully we draw back our bow to send our thoughts out into the world to manifest. For instance, if there is not much power behind the emotion, then the arrow will scarcely fly. If, on the other hand, there is great power behind the emotion (such as rage), then the arrow will fly quickly and can create rapidly and profoundly in our lives. Read More→

Comments (17)
Categories : Articles, Business Shift, Marion Ross PhD, Personal Transformation, The Shift Doctors, Tracy Latz MD
Tags : Bow and Arrow Theory, Business Shift, Marion Ross Ph.D., Personal Transformation, Tracy Latz M.D.
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