-Our guest blogger- Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He was a teacher and sounding board for The Shift Doctors (Tracy Latz, M.D. and Marion Ross, Ph.D.) ; and after many discussions strongly encouraged us to publish a book (soon to be released) designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com
Guerrilla Marketing as Sex
The whole idea of guerrilla marketing is to transform cold prospects into consenting partners. As with superb sex, marketers shouldn’t be in a hurry, shouldn’t direct their energies to disinterested people and must realize that the consummation of a loving relationship won’t take place without proper wooing, without knowing exactly what turns on the prospect.
When small business owners think less of marketing as an impersonal communication and more as a sexual journey, they will be far more able to market with success. In today’s cluttered environment of marketing, instead of pondering numbers and demographics, explore instead the concepts of romance and love.
That means realizing that falling in love with the right person and keeping the relationship delicious and satisfying is not so much a single major event as a step-by-step process. It begins by playing the field and determining just who you want to date in the first place. During this step, guerrilla marketers concentrate upon the compatibility factor. Read More→